A celebrated outcome of Project Pioneer is the linkage between ecological health and profitability. More than 150 producers are living proof it is possible to improve the ecological health of a property, while also increasing production efficiency and boosting profitability.

There is a common perception in agriculture, ‘you can’t be green while you’re in the red’, and this is a motto Project Pioneer subscribes to, which is why the project is business-driven in its approach to sustainability.

Producers who are enrolled in Project Pioneer have reaped the benefit of:

  • Enhanced financial literacy and improved profitability
  • The implementation of better farm management systems
  • The ability to measure and monitor ground cover and soil health
  • Measurably improved herd performance and production efficiency
  • The knowledge they are actively contributing to the health and preservation of the Great Barrier Reef.

With these fundamentals achieved, farmers in the project have reported that despite experiencing the worst drought in memory, they are the least stressed they have ever been. This is the result of farmers building skills and tools to stay in control of their operation.


families supported through Grazing for Profit™ School

million hectares of land under regenerative management

hectares land area of erosion directly treated

erosion structures installed

kilometres of fencing erected to protect sensitive areas

events for producer networking and professional development

days of professional advice provided



Want to talk more about Project Pioneer, or how RCS can help you deliver industry-leading results?

Project Pioneer is funded by the partnership between the Australian Government’s Reef Trust and the Great Barrier Reef Foundation. The project is delivered by RCS with support from WWF, Maia Technology, Farm Map 4D and CQUniversity.